Hyundai Partners With BTS To Promote Carbon Neutrality
Hyundai Motor Company is working with BTS in a social media campaign to promote the goal of living carbon neutral. The social media challenge to raise awareness is called #Move4Gen1.
Who Is BTS?
BTS, a Korean boy band, stands for Beyond the Scene. The seven-member band started in 2010, making their world debut in 2012 and growing into a global phenomenon with a net worth of $50 million.
While a huge presence in the music world, the group also focuses on causes such as mental health, preventing youth violence and global education. Now they are including carbon neutrality and promoting environmentally conscious behaviors in their list of awareness campaigns.
Social Media Campaign #Move4Gen1
Hyundai wants to spread the importance of sustainable practices. The auto manufacturer is partnering with BTS on a social media campaign challenge, #Move4Gen1. The challenge is for participants to use the platforms TikTok, Instagram and YouTube to dance and create content that will remind the world to work at carbon neutrality and make everyone conscious of environmental behaviors that lend to achieving these goals. The dance performed by BTS in the #Move4Gen1 challenge represents already generated carbon emissions, reduced carbon emissions and net zero carbon emissions to achieve neutrality. Dance moves throughout the video symbolize clean water, blue sky and starlight. Hyundai hopes to reach millennials and Gen Z to help spread the word.
“Hyundai Motor and BTS have continued to work together to spread the values of sustainability to the world. The MZ generation’s growing awareness of how their lifestyle choices and purchasing decisions are impacting the environment has led them to seek greener solutions for their daily needs. Hyundai Motor’s response to these environmental concerns is NEXO, a dedicated hydrogen fuel cell SUV. We want to make sustainable modes of transportation like NEXO more accessible to everyone while working alongside BTS to provide positive encouragement to customers around the world.”
Some of the activities that lend to sustainability:
Removing trash from the ocean and off the streets
Urban gardening and farming
Sustainable fashion choices
Bringing your own bags and jars when shopping
Drink out of reusable tumblers
Something as simple as turning off the light when leaving a room
The Impact Of BTS
BTS was chosen to endorse the Hyundai Palisade. They did a number of commercial ads and stepped out of a Palisade at the 2019 Grammy Awards. After that appearance, the demand for the SUV was so high that the manufacturer struggled to keep up with the demand.
With Hyundai, BTS now brings the same popularity to the message of living carbon neutral to the world.
Hyundai Hybrid Models
See how Hyundai is contributing to reducing emissions with their lineup of Hybrid models-the Tucson Hybrid, Santa Fe Hybrid, Elantra Hybrid, the Sonata Hybrid and the Ioniq Hybrid. Come explore our inventory of Hybrid models in Yakima WA. You can speak with our knowledgeable staff to learn how a Hybrid works and how you can get into one today. Reach out to us at (509) 248-1500 or contact us online.
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