Study evaluates automaker tech integration and user satisfaction; 2024 Santa Fe wins Infotainment and Connectivity Award.

Hyundai has been named the top mass-market brand in the J.D. Power 2024 U.S. Tech Experience Index (TXI) Study for the fifth consecutive year. The study measures how well automakers integrate new technologies into their vehicles and gauges user satisfaction during the first 90 days of ownership.

The 2024 Hyundai Santa Fe also received the Mass Market Infotainment and Connectivity award for its innovative phone-based Digital Key technology. This feature offers added convenience and peace of mind for users, showcasing Hyundai’s commitment to advancing vehicle innovations and customer satisfaction.

“We’re proud to be recognized for our cutting-edge technology because we prioritize the customer experience,”  “Our goal is to create tech that’s not only innovative but also enhances safety and provides a smoother, more satisfying drive.”

The Hyundai Digital Key, available on the 2024 Santa Fe, allows drivers to start their vehicle using a smartphone app and Near-Field Communication (NFC) technology, eliminating the need for a physical key.

Hyundai Motor America offers a technology-rich lineup of cars, SUVs, and electrified vehicles, supporting Hyundai Motor Company’s Progress for Humanity vision. With significant U.S. operations, including its North American headquarters, manufacturing plants, and R&D facilities, Hyundai contributes substantially to the U.S. economy.